Analyze a conversion funnel

Measure per-step drop-off across a conversion funnel.

You'll identify the exact step where users abandon your funnel and lose the most conversions. Spotting these leaks lets you prioritize fixes that have the biggest impact on revenue.

Funnels show you the full journey from first touch to purchase, with each step's conversion rate and drop-off count.

1

Open Funnels in the sidebar.

Open Funnels in the sidebar.

 

2

Each bar is a funnel step; click a step to inspect its drop-off.

Each bar is a funnel step — the height shows how many users made it that far. Click a step to inspect the drop.

The taller the bar, the more users reached that step; shorter bars show where the biggest drops happen.

3

The step detail breaks conversion down per step; the largest drop is between Signed up and Activated.

The step detail below breaks conversion down per step — the biggest leak here is between signup and activation.

This breakdown reveals which transition loses the most users, so you can focus your optimization efforts where they'll matter most.

4

Click Save funnel; it can then feed dashboards and alerts when a step's conversion slips.

Save the funnel so it appears on dashboards and can drive alerts when a step's conversion slips.

 

Saved funnels appear on your main dashboard and can trigger alerts if conversion dips below your target, so you catch problems early.

 

What's next

Once you've identified your biggest leak, dig into the users who dropped at that step to understand why they left.

Then test changes to that step and re-run the funnel to measure whether your fix improved conversion.