Track campaign performance
Compare engagement across your channels and dig into what's really working.
You can see how each channel performs side by side, then zoom in on the ones driving results. This helps you spot which channels deserve more budget and which ones need rethinking.
Analytics shows you reach, clicks, and conversions in one view so you can make faster decisions about where to focus your effort.
Open Analytics in the sidebar.
Analytics opens to your campaign's engagement overview, broken down by channel.
The chart compares engagement by channel for the selected campaign — click a bar to dig into that channel.
Clicking a bar takes you deeper into that channel's performance so you can see what's resonating with your audience.
The channel table below lays out reach, clicks, and conversion side by side.
Dimmed bars are channels left out of the comparison — click one to bring it back into view.
This is useful when you want to temporarily hide a channel to focus on comparing the others, or when you're testing a new channel and want to see its impact separately.
What's next
Once you've identified your top-performing channels, adjust your budget allocation to double down on what works and test improvements on underperforming ones.