Create an audience segment
Zero in on exactly the right people with segments built from behavior and profile filters.
You'll build a dynamic audience segment that automatically updates as your contacts match or stop matching your criteria. Segments let you send campaigns to exactly the right people without manual list management.
Open Audiences in the sidebar.
Click New segment.
A segment is a reusable audience built from conditions you define — it stays in sync with your contact data automatically.
Stack up conditions to decide who belongs — the segment updates live as people match or drop out.
As contacts meet or leave your conditions, the segment updates in real time, so your campaigns always reach the current matching audience.
Click Create segment — it's ready to use as a recipient list for emails and campaigns right away.
Your new segment is ready to use immediately — pick it as a recipient list whenever you launch an email or campaign.
What's next
Now that your segment is created, use it as the recipient list for a campaign to reach exactly the audience you defined.